I'm not sure if anyone else has noticed this, but almost everything is "Shit-ly" nowadays. Leaf-ly, Marked-ly, whatever-ly....but why?
I don't think it makes me care about the product more. I thought it was really good with bit-ly. the name is short and makes you think of shortened links. the URL (bit.ly) makes sense. Why on god's green earth would I care about impressionly, or whatever-ly? I don't get it.
I feel this is similar to the iPod phenomenon. People see something do really, really well like the iPod, and then they see Apple line extend that idea to their other products. Because Apple is an army of wizards, they can line extend and not annihilate themselves from a PR standpoint. Other shitty companies try to follow suit and fail. That's dumb.
If I had to make a product or service (SaaS probably) that would end in "ly" today, I think it would be "Stop-ly" because people would laugh at the name. or maybe they wouldn't. I don't know. I still think it would be good.
What would the product do? I don't know. Maybe it would help people stop smoking. maybe it would help people stop any bad habits. and it could have a social piece as well. That would be coolish...ly
ho boy.
I was just on prodcthunt and I saw a new app called "Highly" that is an easy highlighter app for your iPhone. dude it's a dumb idea and a dumb name. My phone totally has a highlighting applet built into the firmware. Kindle has an incredible social highlighting system build into its app. No. Bigger and better companies have already done it. Nobody cares. Radda.
This person is relying entirely on the catchiness of the name to build an audience. I don't think this is how it should go. He didn't solve a problem, he didn't fill a need, he just built an app with a catchy name that sounds slightly weed-related and thinks he'll make money. The sad thing is that he might.
Solve problems people. Don't make them.
Thursday, July 21, 2016
Tuesday, July 19, 2016
7/19
I feel shitty today. I didn't ge tthe pay I wanted at my job, and my guest webinar has been cancelled. I haven't gotten any guest posts in months, and I need to write more content. That's where I stand.
so that's what I need to do. I need to find a topic for small business owners that will make sense to them, and I need to write a newsletter about it. I also want to make a video. so I need to do that tonight. Fuck.
I have finally realized that wen I feel bad, its because I need to write. I never in my life thought I would be a writer, but I apparnetly am. I haven't ever been a person who sat down and wrote until... well until I started to. It's crazy. I 've always liked visual art, I drew for years, I played guitar and piano for about a decade...andnow I'm writing. and it feels like my art. and I love it.
I think that i want to write a novel, but I'm afraid i'll waste time if I do. This is of course bullshit (resistance) because I should be spending my time writing a novel. I should be spending my time doing things that feel right. So maybe I will.
I'm happy that I found writing. I really enjoy it. I think that wha tI need to write about is finding your medium for marketing. I think a lot of people see "blogs" or "youtube channels" and forget that they're all doing the same thing: creating a marketing platform that people want to watch. That's what's i'mportant.
so that's what I need to do. I need to find a topic for small business owners that will make sense to them, and I need to write a newsletter about it. I also want to make a video. so I need to do that tonight. Fuck.
I have finally realized that wen I feel bad, its because I need to write. I never in my life thought I would be a writer, but I apparnetly am. I haven't ever been a person who sat down and wrote until... well until I started to. It's crazy. I 've always liked visual art, I drew for years, I played guitar and piano for about a decade...andnow I'm writing. and it feels like my art. and I love it.
I think that i want to write a novel, but I'm afraid i'll waste time if I do. This is of course bullshit (resistance) because I should be spending my time writing a novel. I should be spending my time doing things that feel right. So maybe I will.
I'm happy that I found writing. I really enjoy it. I think that wha tI need to write about is finding your medium for marketing. I think a lot of people see "blogs" or "youtube channels" and forget that they're all doing the same thing: creating a marketing platform that people want to watch. That's what's i'mportant.
Monday, July 18, 2016
7/18
I need to write a newsletter for my list. I don't know what I want ot write about. I thinki might write about cars instead and start a new company lol. no I don't know I'm actually thinking about it because I'm watching roadkill in the background, and It's not helping me get any ideas. They're working on a wheely-iing dump truck... I just want to finish my porsche and my Saab.
I" think that I need to write about will be fun, interesting, and will teach my list somehting new every week. I'm going to release this no Friday.
I think some of the things that I need to write will be about something that will have great content. I need to research something and get information about it, but I don't know what people are looking for.
That's what I'll do: I'll go dig around some forums and see what people are asking about. from there I'll get a better idea of what people want to learn. I tink that Small business and entrepreneur on reddit will be the best places to start. I'll do some permission marketing and answer some questions, and from there I'll know exatly what to write after we do that for the week.
WHOO!
The attic is almost ifnished too, which is awesome. That means that there will be an extra 500 sft in the house, and soon the garage will be usable as well. I'm building my custom door cards downstairs and they're coming a long really well also. I'm looking forward to having a really sick hotrod Porsche.
I" think that I need to write about will be fun, interesting, and will teach my list somehting new every week. I'm going to release this no Friday.
I think some of the things that I need to write will be about something that will have great content. I need to research something and get information about it, but I don't know what people are looking for.
That's what I'll do: I'll go dig around some forums and see what people are asking about. from there I'll get a better idea of what people want to learn. I tink that Small business and entrepreneur on reddit will be the best places to start. I'll do some permission marketing and answer some questions, and from there I'll know exatly what to write after we do that for the week.
WHOO!
The attic is almost ifnished too, which is awesome. That means that there will be an extra 500 sft in the house, and soon the garage will be usable as well. I'm building my custom door cards downstairs and they're coming a long really well also. I'm looking forward to having a really sick hotrod Porsche.
Sunday, May 1, 2016
5/1
May First, and I'm still slamming on my course here. I'm adding about 20 hours of video how-tos, and a ton of extras to the course as well now. I want it to be an incredible resource for small business owners.
It's funny: I've been listening to and reading a lot of books about authors as they "talk shop" and a lot of them talk about "having a book inside of them" and "needing to get it out" This part of my work feels like that. It's like a sickness: I have this course, and this business model inside of me, and I won't feel better until it's out of me, and working. I want this to work.
Meditation continues. I'm trying more advanced techniques like visualization, and it's really great to be able to force your brain to focus specifically on something while you're working. It does really pour over to real life. I would recommend anyone to give Headspace a try and get through the first 30 days. It will change the way you work and live.
Stanley is excited to move in here, and to go to college. He's coming up more weekends than not, now, really just to chill out. It's good for all of us, as his presence seems to make us all slow down a little bit, even Sophia. These weekends have been extremely mellow, which has been needed. Stef and I have both been working day in and day out on our businesses: Stef her Simple Spreadsheet business for multi-level marketers, and her bookkeeping business, me on my course, and building my brand. I'm still working for the time being as well, but requests for my services have come in on on a weekly basis now, so I'm fairly sure that even if I got fired tomorrow I could almost immediately replace my income with client work while I finished the course. It is a nice feeling.
I am starting to picture the course in its entirety in my mind, and I can see it being an incredible resource for people. I'm having Stef do each day with me, and I'm recording it, which I think adds a shit ton of value, as she has literally no experience in online marketing. Plus, it gives us a space of time to work on her business as well, and market it. She's getting leads, and also clients. She's excited. It'll be a lot of work.
We're not afraid of hard work, but I think after this we really need to slow down for a time. We've been ruthlessly building our careers/business for years now...really nonstop since the year before Sophia was born, and she's 4 now. We are exhausted and ready for our first Mini-retirement. I think we're going to do an RV trip around the four corners of north America. That's what I want to do. I think we may just...be for a few months at home, and then decide from there, though. However, it think it'll be hard to not work if we're just at home. I don't really know. I just want to focus on building our remote work lifestyles for now... we're closer than we ever have been.
Much work to be done, but we'll get there.
It's funny: I've been listening to and reading a lot of books about authors as they "talk shop" and a lot of them talk about "having a book inside of them" and "needing to get it out" This part of my work feels like that. It's like a sickness: I have this course, and this business model inside of me, and I won't feel better until it's out of me, and working. I want this to work.
Meditation continues. I'm trying more advanced techniques like visualization, and it's really great to be able to force your brain to focus specifically on something while you're working. It does really pour over to real life. I would recommend anyone to give Headspace a try and get through the first 30 days. It will change the way you work and live.
Stanley is excited to move in here, and to go to college. He's coming up more weekends than not, now, really just to chill out. It's good for all of us, as his presence seems to make us all slow down a little bit, even Sophia. These weekends have been extremely mellow, which has been needed. Stef and I have both been working day in and day out on our businesses: Stef her Simple Spreadsheet business for multi-level marketers, and her bookkeeping business, me on my course, and building my brand. I'm still working for the time being as well, but requests for my services have come in on on a weekly basis now, so I'm fairly sure that even if I got fired tomorrow I could almost immediately replace my income with client work while I finished the course. It is a nice feeling.
I am starting to picture the course in its entirety in my mind, and I can see it being an incredible resource for people. I'm having Stef do each day with me, and I'm recording it, which I think adds a shit ton of value, as she has literally no experience in online marketing. Plus, it gives us a space of time to work on her business as well, and market it. She's getting leads, and also clients. She's excited. It'll be a lot of work.
We're not afraid of hard work, but I think after this we really need to slow down for a time. We've been ruthlessly building our careers/business for years now...really nonstop since the year before Sophia was born, and she's 4 now. We are exhausted and ready for our first Mini-retirement. I think we're going to do an RV trip around the four corners of north America. That's what I want to do. I think we may just...be for a few months at home, and then decide from there, though. However, it think it'll be hard to not work if we're just at home. I don't really know. I just want to focus on building our remote work lifestyles for now... we're closer than we ever have been.
Much work to be done, but we'll get there.
Saturday, April 16, 2016
4/16
So stef is starting a business as well. she wants to do bbokkeeping, which I think is a great idea. however we got in a fight this morning when she was working on an email for the copmany, and asked for my help. I was not too amused as she told me my writing style sucked and that it was terrible. I get paid for this so I was pissed. I'm not sure if I'm going to offer my help anymore.
Second, I was planning on working all morning while she slept, and instead she calle dme upstairs at 7am and had me work on her email for 2 hours, and then threw a fit because it was "terrible" I spent the entire time explaining to her WHY the email is a different pitch than the craigslist ad (she had copy and pasted her craigslist ad into an email) and how someone on craigslist is actually LOOKING for a bookkeeper, and thus they're reading your ad, whereas an email is a "cold call" Emails like this should be treated as if you're knocking on someone's front door an interrupting dinner. That's the key statement I should ahve started with, it probably would have saved me an hour of bullshit.
woosah, that now over, I'm building a marketing plan for the course, and starting to setup the course structure on the website so that I can test the user experience on a few people, and probably give out some free courses for testimonials and such. I'm hoping to give out 5-10 freebies to some established companies with no websites and see how it works out for them. I'm still working on how to do this so that they're motivated to do the course, and do it well... perhaps I do actually still need to charge for it? maybe a 99$ price point with a mandatory testimonial at the end? not sure....
Anyway, I'm working on that stuff, and I'm also working on stef's business, which I think can also give her that freedom she's looking for. Jon Provost has already emailed some contacts he has and they're all very interested in referring people to the company, as they constantly get asked who to use for a bokkeeper and nobody knows of a good reliable one they can focus on. I told stef that for referrals like this, people love to "say" they'll give referrals but they never fucking do, so you need to write them an email script to use to get rid of the awkwardness. I'll be doing that as well.
I have been developing a marketing testing spreadsheet for my business as well, and I've been trying to get stef to do the same. Getting a marketing plan in place from day one ensures that you're either getting more business, or you're throwing away time wasting bullshit as soon as humanly possible, because you're testing everything. Email doesn't work? throw it out. Paper ad didn't work? throw it out. etcetc. I'm hoping to get her to that point soon... or I might just do it. I want to ensure her success so I think I'm going to have to take over the marketing in a wholesale manner, but still make it look like "her idea" from soup to nuts. oy vey.
Starsjas took sophia for a lseepover last night! so we went to bed at 930! hooray! It was nice since I get up at 6, so I'm also enjoying the silence now as there is no bouncing child running around the house making it more of a shitshow than it already is. The house is actually, completely clean for once.
I'm going to go write a new blog post now.
Second, I was planning on working all morning while she slept, and instead she calle dme upstairs at 7am and had me work on her email for 2 hours, and then threw a fit because it was "terrible" I spent the entire time explaining to her WHY the email is a different pitch than the craigslist ad (she had copy and pasted her craigslist ad into an email) and how someone on craigslist is actually LOOKING for a bookkeeper, and thus they're reading your ad, whereas an email is a "cold call" Emails like this should be treated as if you're knocking on someone's front door an interrupting dinner. That's the key statement I should ahve started with, it probably would have saved me an hour of bullshit.
woosah, that now over, I'm building a marketing plan for the course, and starting to setup the course structure on the website so that I can test the user experience on a few people, and probably give out some free courses for testimonials and such. I'm hoping to give out 5-10 freebies to some established companies with no websites and see how it works out for them. I'm still working on how to do this so that they're motivated to do the course, and do it well... perhaps I do actually still need to charge for it? maybe a 99$ price point with a mandatory testimonial at the end? not sure....
Anyway, I'm working on that stuff, and I'm also working on stef's business, which I think can also give her that freedom she's looking for. Jon Provost has already emailed some contacts he has and they're all very interested in referring people to the company, as they constantly get asked who to use for a bokkeeper and nobody knows of a good reliable one they can focus on. I told stef that for referrals like this, people love to "say" they'll give referrals but they never fucking do, so you need to write them an email script to use to get rid of the awkwardness. I'll be doing that as well.
I have been developing a marketing testing spreadsheet for my business as well, and I've been trying to get stef to do the same. Getting a marketing plan in place from day one ensures that you're either getting more business, or you're throwing away time wasting bullshit as soon as humanly possible, because you're testing everything. Email doesn't work? throw it out. Paper ad didn't work? throw it out. etcetc. I'm hoping to get her to that point soon... or I might just do it. I want to ensure her success so I think I'm going to have to take over the marketing in a wholesale manner, but still make it look like "her idea" from soup to nuts. oy vey.
Starsjas took sophia for a lseepover last night! so we went to bed at 930! hooray! It was nice since I get up at 6, so I'm also enjoying the silence now as there is no bouncing child running around the house making it more of a shitshow than it already is. The house is actually, completely clean for once.
I'm going to go write a new blog post now.
Tuesday, April 12, 2016
4/12
As I said yesterday before I passed out, the course page tested successfully. I'm happy as hell about that. I'm also glad that I'm going to be able to move on to creation. Stef wants to help, which is a huge weight off my shoulders as I'm going to be able to pass off a lot of the detail work to her and expodite the course development. I'm hoping to launch the course sometime in Mid May, and see how it goes.
I also found my speed reading course I made years ago! and i sold like 5 copies of haha. I'm going to develop a quick and dirty sales page for that, revamp the course, and sell that for $100 bucks or so as well. now that I get how marketing works online this stuff seems a lot easier.
I need to sleep more, or rest more or something, though. I'm getting very tired toward the end of each week, and its hard for me to keep up with all the work I'm doing. Ideally I would find some more tasks to eliminate from my workflow, but I don't think I can eliminate much more. I've been meditationg for 23 days straight now, and that has been a huge help. the headspace app is wonderful. it's totally worth the $7 a month.
I'm hoping to start to sell this course in some larger capacity in June, and move onto larger marketing venues as well. I've already developed a basic marketing plan that looks as such:
Google PPC
Bing PPC
Yahoo PPC
Banner Ads on trade forums
Magazine Ads in Trade Magazines for Tradesmen and small business owners
Guest Posting and blogging on trade based sites.
Doing basic conversion math, If I can expose this idea to about 1.5 million people a month, it will convert into the number of sales I want to get. (about 30 a month) this is super rechable based on my testing, so I'm hoping that as i expand toward these other marketing venues that I'll actually see some real revenue growth.
Besides that: the house was filthy, now it is clean, and I am tired. Full Lesson plan and course outline work will start tomorrow. Yes, tomorrow.
I also found my speed reading course I made years ago! and i sold like 5 copies of haha. I'm going to develop a quick and dirty sales page for that, revamp the course, and sell that for $100 bucks or so as well. now that I get how marketing works online this stuff seems a lot easier.
I need to sleep more, or rest more or something, though. I'm getting very tired toward the end of each week, and its hard for me to keep up with all the work I'm doing. Ideally I would find some more tasks to eliminate from my workflow, but I don't think I can eliminate much more. I've been meditationg for 23 days straight now, and that has been a huge help. the headspace app is wonderful. it's totally worth the $7 a month.
I'm hoping to start to sell this course in some larger capacity in June, and move onto larger marketing venues as well. I've already developed a basic marketing plan that looks as such:
Google PPC
Bing PPC
Yahoo PPC
Banner Ads on trade forums
Magazine Ads in Trade Magazines for Tradesmen and small business owners
Guest Posting and blogging on trade based sites.
Doing basic conversion math, If I can expose this idea to about 1.5 million people a month, it will convert into the number of sales I want to get. (about 30 a month) this is super rechable based on my testing, so I'm hoping that as i expand toward these other marketing venues that I'll actually see some real revenue growth.
Besides that: the house was filthy, now it is clean, and I am tired. Full Lesson plan and course outline work will start tomorrow. Yes, tomorrow.
Wednesday, April 6, 2016
4/6
Successful testing of course page on day one! lol. That is reassuring. I had a TERRIBLE scare when I setup my PPC campaign wrong and my CPC jumped from .18 to $4.50. I thought that I had gotten priced out of the campaign... but fortunately It was only because of the way Google indexed a single page on my site, so I fixed it and it went right back to the same price as before. So far the conversion rate on visitors is about 5%, which is....5 times higher than i expected. I'm hoping to continue to grow the email list, add some analytics to the sales page, and...just keep things like they are. I'll continue to tweak via A/B testing as I see what works and what doesn't.
Work is borring. I've gotten too good at my job. my boss now asks me for advice on how to do her job...which is never a good sign. Its just ridiculous at this point that they haven't hired me. I don't particularly care anyway as I'm just using it as a paycheck as I continue to build muse businesses. I think it's finally clicked: how to do things like this. I've been way too focused on the wrong things, and now that I'm catching on its really starting to take shape... I'm excited.
Ketogenic diet is going excellent. I've been on it for 3 fuul weeks now, and I'm starting my 4th. I've lost weight, I feel far less panicked, and I can.... I swear I can feel it doing great things for my liver. I feel like before I was very swollen in that area, and now it feels great.
I've been meditating almost every day, which feels amazing. I'm glad that I've added that back into my life as a constant now. Strangely enough, I still haven't really added exercise in the sense that I consider it back into my regimen. I'm really taking it easy on my body as it gets used to KEtosis, and then I'm going to add in small workouts to continually draw down glycogen as I get to that point. I think I'm close, but I have no desire to do so at the moment.
I have several other ideas for muse businesses as well, and I'm planning on testing all of them. However, if this first ont tests viably over the next 5 days then I'm going to go full steam ahead on developing the course and aim for the same May 1 launch date. I'm hoping to build a really good course and sell it pretty constantly for a long, long time.
Mom, its weird that you get these via email, but oh well. Enjoy. Love you.
Work is borring. I've gotten too good at my job. my boss now asks me for advice on how to do her job...which is never a good sign. Its just ridiculous at this point that they haven't hired me. I don't particularly care anyway as I'm just using it as a paycheck as I continue to build muse businesses. I think it's finally clicked: how to do things like this. I've been way too focused on the wrong things, and now that I'm catching on its really starting to take shape... I'm excited.
Ketogenic diet is going excellent. I've been on it for 3 fuul weeks now, and I'm starting my 4th. I've lost weight, I feel far less panicked, and I can.... I swear I can feel it doing great things for my liver. I feel like before I was very swollen in that area, and now it feels great.
I've been meditating almost every day, which feels amazing. I'm glad that I've added that back into my life as a constant now. Strangely enough, I still haven't really added exercise in the sense that I consider it back into my regimen. I'm really taking it easy on my body as it gets used to KEtosis, and then I'm going to add in small workouts to continually draw down glycogen as I get to that point. I think I'm close, but I have no desire to do so at the moment.
I have several other ideas for muse businesses as well, and I'm planning on testing all of them. However, if this first ont tests viably over the next 5 days then I'm going to go full steam ahead on developing the course and aim for the same May 1 launch date. I'm hoping to build a really good course and sell it pretty constantly for a long, long time.
Mom, its weird that you get these via email, but oh well. Enjoy. Love you.
Monday, April 4, 2016
4/4
Had a serious case of the Mondays. on the better side, I cleaned a good portion of the hosue, almost all clean, finished my suqeeze page (http://www.berkshireseo.com/30-day-online-marketing-and-seo-course/) and also had a great meditation session as well.
But snow. WTF snow. I am not a big fan of you currently. I can't believe that you didn't come all winter, and just as I put away my snow gear and my skis you finally vie me enough snow to ski on. I'm really over snow, I just want spring now. This is bullshit.
I'm glad I'm starting to get a little bit of a workflow back into this side...well this business again. However tonight I am tired. Much work. goodbye
But snow. WTF snow. I am not a big fan of you currently. I can't believe that you didn't come all winter, and just as I put away my snow gear and my skis you finally vie me enough snow to ski on. I'm really over snow, I just want spring now. This is bullshit.
I'm glad I'm starting to get a little bit of a workflow back into this side...well this business again. However tonight I am tired. Much work. goodbye
Sunday, April 3, 2016
4/3
Snow? Really? Snow? What the fuck.
I'm almost done with my squeeze page so that I can start testing. I've been meditating on the course, and on life in general. and I've realized that my focus should really just be as I said yesterday: to find a means to make cash that doesn't need to have me as a part of the process. I need to develop a course like this with large upfront time investment, so that 12-18 months form now when I have fully automated I can...do whatever I want.
I'm going to make sure that this course is one of the best courses you can get in online marketing. In looking at Neville's course yesterday and his copy for inspiration, I realized that many companies use his course to help teach their teams copy, and sales skills, especially email sales skills. I think that having a GOAL of making a course so good that SEO and online marketing companies use it for their entry level workers would be ideal. I could imagine a time where entry level for a company could be the course + some successful SEO work= new hire. Boom. That would be ideal.
I could probably pitch the course at a later date as a great initial training system for companies who are working at that level. A great goal.
ANYWAY. Right now this course is too niche for that and more specific. Currently its for companies that have like 1-5 employees, boss is probably working from home, and you have no idea where to start with online marketing, or how to break into your market. Maybe you've read the 4 hour work week and you're still trying to figure out exactly what to do, step by step. This is my goal.
Sophia is having a lot of fun playing Doc McStuffins right now. And its funny: she seems to really be getting a feel for what a doctor's day to day work is like. She's doing follow up appointment with us, measureing our height and weight, taking our temperature, and even making us bandages out of some thin foam that she found and has cut to size. It's really a lot of fun to see her experience a career like this, even at her very young age. It's amazing how quickly a 4 year old can catch on to exactly what a profession does at its most basic. I think all of us could learn something from watching a 4 year old pretend to do our jobs.
Keto is going incredibly well. I have no real desire for carbs or sugar. They were never really my favorite anyway, but I feel better, I've lost weight, and MY muscle mass has grown with minimal exercise. Also, I fele less frantic, less paniced, and much more calm (often a side effect of the diet) It's wonderful. I don't know if I'll ever go back to carbs. I mean cheese is fucking amazing...why would I stop this? lol
I'm also trying....key word trying...to get back into the gym. I go once a week or so and that's about it...just too much to do and too tired. I think I need to just kick my cicadian rhythm right in the grundel and start going at 530am and deal with it. I'll adjust. Now that Sophia's sleep schedule is much, MUCH more regular, I think it can actually be an option for me. I'd like to see my ideal physique before I turn 30. Kind of one of my bigger goals in life, really. I've looked good before, been pretty skinny, and had some muscle. But This last bulk I put on some good size, I've built up some good cardio, and I think with a decent cut and some well planned out time in the gym I could see myself looking real, real good...and hopefully keep it too!
Insofar as dream setting: I have meditated on it much, and I've realized that I really, really love to restore cars. I really loove fixing old cars, and then using new technology to make them...a more perfect vision of what the original creators envisioned. At least that's how I like to think of it. When I rebuild a car, I want it to be an example of "what if the designer built this car TODAY, with all available technology?" Sure I'll add my own touches, and such, but I want this to be the central theme. I also think that the theme of the "american hot rod" porsche to be super, super cool. However I want to modernize that a bit as well. I'm really planning on making the 944 into a turbo v8 that's tame on the street, but an awesome track car as well. I also want it to have air conditioning, heat, and a back seat so that goose and Stef can all come with me when we go on road trips. I've already heavily insulated the cabin so keep noise down, and I'm planning on also Adding a layer of insulating spray into the cabin as well: full insulation. This will make the interior super quiet, will make music sound great, and will make it feel like a modern car: my ultimate goal. I don't want it to feel rough or mean. I want ti to DRIVE rough and mean, but I want it to feel modern, and comfortable.
I've meditated, and imagined an ideal garage for me too. It will have a loft story where I can work like I am now, and It Will have a small gym up there as well. I want the garage floor to have a basic 2 post lift, and basically all the tools I already own...plus just a few more of minor expense. However I want it to be able to hold 4 cars: 2 of them will drive into a side door behind the house and stack up behind one another, basically for seaon storage, and then 2 cars will be able to drive into the front, for daily use. Since I plan on being working from home (or wherever) full time by the time I build this garage, Having my bay filled up with project car won't be that big of an issue: because if I want to go to the store, I'll ride my bike or walk!
That has been my biggest takeaway from the past few weeks of meditation and Keto: Slow down. Stop moving so fast and focus on goals. Always goals. Also: a clean house is much easier to work in. So I clean first, which is a huge, huge mind settler. So on the weekend I now meditate, clean, and THEN work. Sure I get a little distracted because sophia is in full goose mode, but It allows me to really think without having the nagging chore list in the back of my head. Plus, a clean house makes you feel like a winner. It's really important.
Well, the wife has graced me with her presence, and I will now proceed to talking with her, enjoying coffee, and finishing my copy for my squeeze page...onto full scale testing.
Wish me luck :)
I'm almost done with my squeeze page so that I can start testing. I've been meditating on the course, and on life in general. and I've realized that my focus should really just be as I said yesterday: to find a means to make cash that doesn't need to have me as a part of the process. I need to develop a course like this with large upfront time investment, so that 12-18 months form now when I have fully automated I can...do whatever I want.
I'm going to make sure that this course is one of the best courses you can get in online marketing. In looking at Neville's course yesterday and his copy for inspiration, I realized that many companies use his course to help teach their teams copy, and sales skills, especially email sales skills. I think that having a GOAL of making a course so good that SEO and online marketing companies use it for their entry level workers would be ideal. I could imagine a time where entry level for a company could be the course + some successful SEO work= new hire. Boom. That would be ideal.
I could probably pitch the course at a later date as a great initial training system for companies who are working at that level. A great goal.
ANYWAY. Right now this course is too niche for that and more specific. Currently its for companies that have like 1-5 employees, boss is probably working from home, and you have no idea where to start with online marketing, or how to break into your market. Maybe you've read the 4 hour work week and you're still trying to figure out exactly what to do, step by step. This is my goal.
Sophia is having a lot of fun playing Doc McStuffins right now. And its funny: she seems to really be getting a feel for what a doctor's day to day work is like. She's doing follow up appointment with us, measureing our height and weight, taking our temperature, and even making us bandages out of some thin foam that she found and has cut to size. It's really a lot of fun to see her experience a career like this, even at her very young age. It's amazing how quickly a 4 year old can catch on to exactly what a profession does at its most basic. I think all of us could learn something from watching a 4 year old pretend to do our jobs.
Keto is going incredibly well. I have no real desire for carbs or sugar. They were never really my favorite anyway, but I feel better, I've lost weight, and MY muscle mass has grown with minimal exercise. Also, I fele less frantic, less paniced, and much more calm (often a side effect of the diet) It's wonderful. I don't know if I'll ever go back to carbs. I mean cheese is fucking amazing...why would I stop this? lol
I'm also trying....key word trying...to get back into the gym. I go once a week or so and that's about it...just too much to do and too tired. I think I need to just kick my cicadian rhythm right in the grundel and start going at 530am and deal with it. I'll adjust. Now that Sophia's sleep schedule is much, MUCH more regular, I think it can actually be an option for me. I'd like to see my ideal physique before I turn 30. Kind of one of my bigger goals in life, really. I've looked good before, been pretty skinny, and had some muscle. But This last bulk I put on some good size, I've built up some good cardio, and I think with a decent cut and some well planned out time in the gym I could see myself looking real, real good...and hopefully keep it too!
Insofar as dream setting: I have meditated on it much, and I've realized that I really, really love to restore cars. I really loove fixing old cars, and then using new technology to make them...a more perfect vision of what the original creators envisioned. At least that's how I like to think of it. When I rebuild a car, I want it to be an example of "what if the designer built this car TODAY, with all available technology?" Sure I'll add my own touches, and such, but I want this to be the central theme. I also think that the theme of the "american hot rod" porsche to be super, super cool. However I want to modernize that a bit as well. I'm really planning on making the 944 into a turbo v8 that's tame on the street, but an awesome track car as well. I also want it to have air conditioning, heat, and a back seat so that goose and Stef can all come with me when we go on road trips. I've already heavily insulated the cabin so keep noise down, and I'm planning on also Adding a layer of insulating spray into the cabin as well: full insulation. This will make the interior super quiet, will make music sound great, and will make it feel like a modern car: my ultimate goal. I don't want it to feel rough or mean. I want ti to DRIVE rough and mean, but I want it to feel modern, and comfortable.
I've meditated, and imagined an ideal garage for me too. It will have a loft story where I can work like I am now, and It Will have a small gym up there as well. I want the garage floor to have a basic 2 post lift, and basically all the tools I already own...plus just a few more of minor expense. However I want it to be able to hold 4 cars: 2 of them will drive into a side door behind the house and stack up behind one another, basically for seaon storage, and then 2 cars will be able to drive into the front, for daily use. Since I plan on being working from home (or wherever) full time by the time I build this garage, Having my bay filled up with project car won't be that big of an issue: because if I want to go to the store, I'll ride my bike or walk!
That has been my biggest takeaway from the past few weeks of meditation and Keto: Slow down. Stop moving so fast and focus on goals. Always goals. Also: a clean house is much easier to work in. So I clean first, which is a huge, huge mind settler. So on the weekend I now meditate, clean, and THEN work. Sure I get a little distracted because sophia is in full goose mode, but It allows me to really think without having the nagging chore list in the back of my head. Plus, a clean house makes you feel like a winner. It's really important.
Well, the wife has graced me with her presence, and I will now proceed to talking with her, enjoying coffee, and finishing my copy for my squeeze page...onto full scale testing.
Wish me luck :)
Saturday, April 2, 2016
3/31
I'm super glad that I started going toward this cheaper course. I've abslutely found a really good
(This is where the internet died.FUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU)
(This is where the internet died.FUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU)
4/2
Back Again.
I've been trying to post these past few days but It has been nigh impossible as my internet at home has been down, which is my primary workspace. It's back up now, and thank God for that as I have so much I want to get done.
Sophia and Stef are out at a kit building workshop down the street, and will go for a weekend (or 2) after easter Easter Egg hunt in the rain. I applaud their tenacity. I'm going to be slogging along on this new muse I've discovered. I'm excited to build this course, and test the marketing and such. However I am slightly apprehensive. I'm concerned that It won't work. And I suppose that means that I need to remember what Tim wrote in his updated version of the Four Hour Work Week: Don't worry about what people think about you, unless they're people you want to emulate.
I want to emulate people like Tim, and other New Rich. That means I want to test my assumptions, and make sure that this will work before expending tons of effort on it. I have had a bad, BAD cae of w4w (Work for Work's sake) for like...the past year, and It's time to annihilate that assumption, and remember that all I'm trying to do is create a system that most efffectively puts money in my bank account. This business is NOT meant to be an ego booster, a dinner party conversation piece, or anything else of that matter. It's meant to generate cash for me and my family, and let us do what the fuck we want. That's it.
So now that I've spelt that out, I immediately feel better. I have reminded myself what I'm doing, at its core. I had really forgotten. In light of this being my only vocaiton for a year, and struggling with some serious anxiety, I had a serious issue with working effectiefly. My clients suffered, my family suffered, and I suffered. It wasn't the best. However I realize now that I was working in the wrong direction, trying to do something that would be "acceptable" at dinner conversations and such to state that I was working on (I'm a web consultant!) instead of the much better (I build cars for myself and money just comes to me, so fuck you) answer.
I'm looking forward to building this squeeze page today, SEOing the site toward these new keyword groups, and also doing a quick precursory edit on my SEO book as my leadin for email signups. I believe that I can be on the front page of Google for my keyword group in probably a few weeks to a month. I'm going to start writing content tomorrow for this purpose, and also SEOing and guest blogging all that I can.
I"m kind of pissed at Lance Tamashiro. Lol. He had me record a Podcast with him, and He has not made it live and its been the better part of 2 months now. I was really looking forward to getting that cross reference to my site to help build traffic, but It doesn't seem like its going to happen. I'm going to totally forget about it though. In the grand scheme of things, he is very, very small potatoes. I'm actively looking for other places to get my name out however, as I want to build my backlinks as much as humanly possible. For that reason, I think a new part of my daily practice needs to include a "10 blog post ideas" a day list that I write in my little notebooks. I need to have more ideas for content.
This weekend, I will do the above, then I will Record 2 learning videos tomorrow for the start of the course. My goal is to have the course be 30 days. This serves two purposes:
1. It will give the follow alongers lots of time to learn about SEO, and will set a reasonable pace for someone who knows nothing to build this infrastructure as they go along.
2. With a course of this length, the sale of supplementary or addon material will be a real option, and will also open the possibility for a dialogue with either me or my customer service team.
3. ( bonus lul) this will also open up the possibility for long term consulting or mentoring (fee based) If I want to generate capital hourly as well as passively in the future.
In all, I know what I need to do and I will now get to work. Love you all.
I've been trying to post these past few days but It has been nigh impossible as my internet at home has been down, which is my primary workspace. It's back up now, and thank God for that as I have so much I want to get done.
Sophia and Stef are out at a kit building workshop down the street, and will go for a weekend (or 2) after easter Easter Egg hunt in the rain. I applaud their tenacity. I'm going to be slogging along on this new muse I've discovered. I'm excited to build this course, and test the marketing and such. However I am slightly apprehensive. I'm concerned that It won't work. And I suppose that means that I need to remember what Tim wrote in his updated version of the Four Hour Work Week: Don't worry about what people think about you, unless they're people you want to emulate.
I want to emulate people like Tim, and other New Rich. That means I want to test my assumptions, and make sure that this will work before expending tons of effort on it. I have had a bad, BAD cae of w4w (Work for Work's sake) for like...the past year, and It's time to annihilate that assumption, and remember that all I'm trying to do is create a system that most efffectively puts money in my bank account. This business is NOT meant to be an ego booster, a dinner party conversation piece, or anything else of that matter. It's meant to generate cash for me and my family, and let us do what the fuck we want. That's it.
So now that I've spelt that out, I immediately feel better. I have reminded myself what I'm doing, at its core. I had really forgotten. In light of this being my only vocaiton for a year, and struggling with some serious anxiety, I had a serious issue with working effectiefly. My clients suffered, my family suffered, and I suffered. It wasn't the best. However I realize now that I was working in the wrong direction, trying to do something that would be "acceptable" at dinner conversations and such to state that I was working on (I'm a web consultant!) instead of the much better (I build cars for myself and money just comes to me, so fuck you) answer.
I'm looking forward to building this squeeze page today, SEOing the site toward these new keyword groups, and also doing a quick precursory edit on my SEO book as my leadin for email signups. I believe that I can be on the front page of Google for my keyword group in probably a few weeks to a month. I'm going to start writing content tomorrow for this purpose, and also SEOing and guest blogging all that I can.
I"m kind of pissed at Lance Tamashiro. Lol. He had me record a Podcast with him, and He has not made it live and its been the better part of 2 months now. I was really looking forward to getting that cross reference to my site to help build traffic, but It doesn't seem like its going to happen. I'm going to totally forget about it though. In the grand scheme of things, he is very, very small potatoes. I'm actively looking for other places to get my name out however, as I want to build my backlinks as much as humanly possible. For that reason, I think a new part of my daily practice needs to include a "10 blog post ideas" a day list that I write in my little notebooks. I need to have more ideas for content.
This weekend, I will do the above, then I will Record 2 learning videos tomorrow for the start of the course. My goal is to have the course be 30 days. This serves two purposes:
1. It will give the follow alongers lots of time to learn about SEO, and will set a reasonable pace for someone who knows nothing to build this infrastructure as they go along.
2. With a course of this length, the sale of supplementary or addon material will be a real option, and will also open the possibility for a dialogue with either me or my customer service team.
3. ( bonus lul) this will also open up the possibility for long term consulting or mentoring (fee based) If I want to generate capital hourly as well as passively in the future.
In all, I know what I need to do and I will now get to work. Love you all.
Tuesday, March 29, 2016
3/29
Well, time to resurrect this page again. Hello nobody. I'm so glad to be here. I have, since the last posting here, created a standalone website and business called BerkshiresSEO. and It's... a thing. Right now its legitimately a side project I've put on hold to catch my breath. Because I'm working for another company right now! and because of that I have very, very little time. So I've only taken on a few clients, and then stopped asking them for more work, because It's simply been too exhausting. However, I think that I have learned enough about marketing from these clients I've had, plus the case studies I'm starting to work with (exciting!) that I know I'm ready to create my course.
BUUUUT. I started listening to the Four Hour Work Week before this...good ol Timmy Boy. And I remembered that.... I don't want to build a business. I want to build income so that I can live my life. I want to make something that stands on its own with a few hours a week of work from me, and let's me do what I want.
What do I want, though? Well, I did my 6 month goals if everything was amazing in my life (huge income, no debt, etc) and I realized that my goal if that was my TODAY, would be to build a garage, and work on my cars. I really, really like working on cars. On my own cars. I'm excited to try and build cars professionally for people. I think I would do that for a few months on my own, build a car that was my exact vision, and then show it around, and use that to kickstart my own restoration and modification shop that would also Tow (Matt lol) and would be a lot of fun to go into work at every day. I want to be able to take an afternoon off, or go on vacation whenever, But I also want it to be a working shop. Maybe I'm wrong... and maybe I just want to build cars when I want, and fix peoples cars when I want too... Just employ matt as a 24/7 tow guy lol. Let him keep the profits as long as he splits the Costs on the building with me.
and I know how I can get there in like a year. I realized that creating a super in depth, nuts and bolts course about online marketing would only apply to a superniche of people...the few that either want ot start their own consulting firm, or those who work for a high level one already. The nice is small, and It owuld take me years to build that kind of reputation and to create that content.
But why? So that I can start a multi level online marketing consultant company? Nah. So many services to manage, still technically employees...a 40 hour a week job with minimal payout unil many, many years down the road. So what about now?
I need to build a class for my TARGET MARKET. Small business owners, and online business owners who want more business. They want to to a to z how to do the top 5 things that will get them business. So I'll make a course that does just that and only costs $100 or so.
That will give me an easy price point, and an easy enough course to generate. I've already go tmost of the content just from making the base lesson plan for the larger course, So I can resure most of that. It could probably be put together in a week or two. Which I think will be my goal.
And the best part: I found some seriously low competition words in the online marketing for small business space, and I'm excited to start SEO writing for them to get myself a much larger list base. Doing the math, I could hit my target income to pay off all debt and be on the way to a resto shop in about 6-12 months if I write consistently and start pitching to guest blogs.
Essentially, I want to be able to make 8k/month from doing this, and I can do so by getting about 160k monthly site hits, whic Is totally doable with the keyword group I found. So I'm going to SEO it, use some PPC once sales come, and continue to share and guest post and cross promote until I hit my target income for a few months striaght. Then I'll quit: Just write monthly or so with some killer content, and see where I lie.
I'm going to try and negotiate full remote with my current company at that point, and Ig they say no I'll quit. Then I cna start building my garage.
TONIGHT: I need to go ahead and fix the UE and the meaning of my site a bit, so that It's informational, and people who are looking for my consulting services can also do that, but I'm not particularly offering at anymore. So yeah, here I go.
BUUUUT. I started listening to the Four Hour Work Week before this...good ol Timmy Boy. And I remembered that.... I don't want to build a business. I want to build income so that I can live my life. I want to make something that stands on its own with a few hours a week of work from me, and let's me do what I want.
What do I want, though? Well, I did my 6 month goals if everything was amazing in my life (huge income, no debt, etc) and I realized that my goal if that was my TODAY, would be to build a garage, and work on my cars. I really, really like working on cars. On my own cars. I'm excited to try and build cars professionally for people. I think I would do that for a few months on my own, build a car that was my exact vision, and then show it around, and use that to kickstart my own restoration and modification shop that would also Tow (Matt lol) and would be a lot of fun to go into work at every day. I want to be able to take an afternoon off, or go on vacation whenever, But I also want it to be a working shop. Maybe I'm wrong... and maybe I just want to build cars when I want, and fix peoples cars when I want too... Just employ matt as a 24/7 tow guy lol. Let him keep the profits as long as he splits the Costs on the building with me.
and I know how I can get there in like a year. I realized that creating a super in depth, nuts and bolts course about online marketing would only apply to a superniche of people...the few that either want ot start their own consulting firm, or those who work for a high level one already. The nice is small, and It owuld take me years to build that kind of reputation and to create that content.
But why? So that I can start a multi level online marketing consultant company? Nah. So many services to manage, still technically employees...a 40 hour a week job with minimal payout unil many, many years down the road. So what about now?
I need to build a class for my TARGET MARKET. Small business owners, and online business owners who want more business. They want to to a to z how to do the top 5 things that will get them business. So I'll make a course that does just that and only costs $100 or so.
That will give me an easy price point, and an easy enough course to generate. I've already go tmost of the content just from making the base lesson plan for the larger course, So I can resure most of that. It could probably be put together in a week or two. Which I think will be my goal.
And the best part: I found some seriously low competition words in the online marketing for small business space, and I'm excited to start SEO writing for them to get myself a much larger list base. Doing the math, I could hit my target income to pay off all debt and be on the way to a resto shop in about 6-12 months if I write consistently and start pitching to guest blogs.
Essentially, I want to be able to make 8k/month from doing this, and I can do so by getting about 160k monthly site hits, whic Is totally doable with the keyword group I found. So I'm going to SEO it, use some PPC once sales come, and continue to share and guest post and cross promote until I hit my target income for a few months striaght. Then I'll quit: Just write monthly or so with some killer content, and see where I lie.
I'm going to try and negotiate full remote with my current company at that point, and Ig they say no I'll quit. Then I cna start building my garage.
TONIGHT: I need to go ahead and fix the UE and the meaning of my site a bit, so that It's informational, and people who are looking for my consulting services can also do that, but I'm not particularly offering at anymore. So yeah, here I go.
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