I'm not sure if anyone else has noticed this, but almost everything is "Shit-ly" nowadays. Leaf-ly, Marked-ly, whatever-ly....but why?
I don't think it makes me care about the product more. I thought it was really good with bit-ly. the name is short and makes you think of shortened links. the URL (bit.ly) makes sense. Why on god's green earth would I care about impressionly, or whatever-ly? I don't get it.
I feel this is similar to the iPod phenomenon. People see something do really, really well like the iPod, and then they see Apple line extend that idea to their other products. Because Apple is an army of wizards, they can line extend and not annihilate themselves from a PR standpoint. Other shitty companies try to follow suit and fail. That's dumb.
If I had to make a product or service (SaaS probably) that would end in "ly" today, I think it would be "Stop-ly" because people would laugh at the name. or maybe they wouldn't. I don't know. I still think it would be good.
What would the product do? I don't know. Maybe it would help people stop smoking. maybe it would help people stop any bad habits. and it could have a social piece as well. That would be coolish...ly
ho boy.
I was just on prodcthunt and I saw a new app called "Highly" that is an easy highlighter app for your iPhone. dude it's a dumb idea and a dumb name. My phone totally has a highlighting applet built into the firmware. Kindle has an incredible social highlighting system build into its app. No. Bigger and better companies have already done it. Nobody cares. Radda.
This person is relying entirely on the catchiness of the name to build an audience. I don't think this is how it should go. He didn't solve a problem, he didn't fill a need, he just built an app with a catchy name that sounds slightly weed-related and thinks he'll make money. The sad thing is that he might.
Solve problems people. Don't make them.
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